Zona Lord
An eight-week programme
An eight-week programme for entrepreneurs who know what they need to do, but struggle to follow through.
Build mental fitness to recognise the patterns that get in the way of taking action, and practise responding differently when overthinking, self-doubt, or pressure shows up in your business.
The next group cohort opens on Friday 23 October, with live sessions on Wednesdays from 28 October. Self-directed participants can begin on any Friday.
This programme is for entrepreneurs and solopreneurs who already bring knowledge, skill, and a fair amount of self-awareness to their work. Many are building online businesses, and some are newer coaches, although you do not need to be a coach to take part.
You may already know what your next step is. You may even be able to name the pattern that tends to stop you, whether that is reworking an idea one more time, waiting until you feel more certain, or taking on more than is sustainable. And yet, when pressure rises, the familiar response often arrives before the one you would choose. Some people describe this as spinning in circles, or as being stuck in the messy middle between an idea and consistent action.
That space between knowing and doing is what this programme works with. It does not ask you to learn more about your business. It helps you build the capacity to notice what is happening in the moment and respond in a way that moves you forward, so that you can trust your next step enough to keep showing up.
It is also designed for people who want their business to sit within a whole life. Health, relationships, family, spirituality, rest, fun, and community all matter here, and the aim is a business that can be nourishing rather than one that keeps taking more from you.
The programme is built on Positive Intelligence, a mental fitness approach. In this context, mental fitness means the ability to notice your habitual patterns as they happen and to practise responding differently, in the same way that physical fitness builds through regular, manageable exercise rather than occasional effort.
Each day includes brief attention exercises called PQ Reps. These involve turning your attention to physical sensations, such as your breath or the feeling of your fingertips, for a short moment. On their own they are simple. Repeated through the day, they help you become more familiar with the moment when an automatic response begins, which creates a little more room to pause and choose your next step.
Positive Intelligence uses the term Saboteurs for habitual patterns of thinking and reacting that can interfere with wellbeing, relationships, and action. Everyone has them, and they often developed for good reasons. The names describe patterns rather than people, so the aim is to recognise a pattern when it shows up, not to define yourself by it.
Alongside this is the Sage Perspective, an overarching way of meeting circumstances with curiosity and the belief that something useful can come from them. The framework describes five Sage Powers that you practise drawing on: Empathize, Explore, Innovate, Navigate, and Activate.
I did not create Positive Intelligence. What I bring is a way of applying it to real business and life situations through my wayfinding perspective, which moves through three steps:
If you join with support, you bring current situations from your business and life into our sessions, and we use the practice to work with them. The programme is not a complete business strategy. It supports the person who carries out the strategy.
Each week builds on the last, moving from noticing your patterns towards acting from a steadier place.
Kickoff, an introduction to mental fitness and the app, and a meaningful personal goal.
Self-Command and PQ Reps, woven into everyday routines.
The Judge: recognising critical responses towards ourselves, others, and circumstances.
Accomplice Saboteurs, and practising alternative responses.
Empathize: developing compassion towards ourselves and others.
The Sage Perspective, Explore, and Innovate: examining assumptions and generating options.
Activate: manageable steps, anticipating interfering patterns, and focusing on what is needed next.
Navigate and applications: connecting decisions with what matters across your life, and continuing the practice.
Every option includes the programme content and PQ app access for the eight weeks. They differ in how much support you have in applying it. Prices are in US dollars and include applicable tax.
For people who would like to learn and practise independently.
$995
or two monthly payments of $500
Does not include ongoing coaching or the private programme community. Any community inside the PQ app is separate from my private programme community.
For people who would like to practise alongside others, with facilitation and feedback.
$1,295
or two monthly payments of $650
Sessions combine shared discussion, practical application, supplementary teaching, and coach feedback. In a small group, time is shared, so individual attention varies from week to week.
For people who would like individual coaching on their own situations. Places are by application and a conversation with me.
$2,500
in full, or two monthly payments of $1,250. A longer payment arrangement can be discussed on application.
Your sessions can follow the eight weeks or be spaced out over a longer period if that suits you better. If you space them out, extended app access is arranged to match and is included in the price.
Does not include the weekly group sessions.
Not sure which option suits you, or whether this is the right time? You are welcome to book a short conversation with me first.
Book a conversationThe next group-supported cohort is the last of 2026. Your app access begins on Friday 23 October, and we meet live the following Wednesday. Each session runs for 60 minutes at 17:30 Amsterdam time.
Enrolment for this cohort closes on Thursday 22 October.
Self-directed participants can begin on any Friday by enrolling by the Thursday before. Premium sessions are scheduled with you individually. Neither follows this calendar.
I am Zona Lord, and I work as a strategic thinking partner to entrepreneurs. For more than 25 years my work has been in education, learning and development, and organisational development, helping people learn, apply what they understand, and build practices they can sustain.
My own path into business included moving from Cape Town to the Netherlands and leaving structured employment to build a coaching and consulting practice. Along the way I recognised something that may feel familiar: understanding my patterns did not automatically mean I could act differently when it mattered. Positive Intelligence became an important part of how I work with that, and it remains an ongoing practice for me rather than something I have finished.
All three options include a full money-back guarantee for 14 days, measured from the day you have paid and have access to the PQ app. That gives you time to experience the onboarding, the first programme content, and any coaching scheduled in that period. If you decide it is not right for you, you can request a full refund within those 14 days.
To request a refund, email zona@liveyourdashcoaching.com within those 14 days, from the email address you enrolled with.
No. Newer coaches are very welcome, and the programme is equally open to other entrepreneurs and solopreneurs who want to turn self-awareness into steadier action in their business.
No. The first session introduces mental fitness and the app, and the concepts build week by week.
No. This programme focuses on the patterns that affect how you follow through, rather than on what your strategy should be. Supported participants bring real business situations into the coaching, so the practice is applied to the decisions in front of you.
If you are comfortable practising on your own, the self-directed option gives you the full programme. If you would value company, conversation, and feedback while you practise, the group-supported option suits that. If you would like individual attention on your own situations, Premium offers eight one-to-one sessions and is by application.
Group-supported participants have lifetime access to the session recordings, which are saved in the Skool community, so you can catch up on anything you miss.
You can continue using the practices on your own. Continued app access after the programme may be available for an additional fee, and it is not included in the programme price. To confirm: extension price and period
If you already know much of what you need to do, this is a place to practise doing it, with your whole life in view. Choose the option that suits the support you want, and if you are unsure, the guarantee gives you 14 days to find out.